For more than 20 years I have been designing and enhancing systems for publishing and the graphic arts: book publishing, advertising, newspapers, packaging design, in-house graphic departments—multi-nationals to the designer in a garret. I am particularly interested in reducing complexity to enhance creativity and streamline production.
Run your eye down the questions, below. If they make you think of recent frustrations, money-losing frustrations, I can help.
|Why didn’t the client get the latest version?||Client communication||Architecture|
|Why can't they find that file she was working on yesterday? The client's waiting!||Server structure and filing procedures.|
|Why did he put his hours on that closed job?||Front office / back office system integration.|
|We’ve worked for the client for how many years and you can’t find their logo?||Asset management systems|
|How come our printed stationery looks different from our Word documents & why are the designers writing letters in Illustrator?||Template design|
| Why are we having to do so many press
|Simple standards for images, custom colors, etc.||Procedures|
|How come they can't read our PDFs?||Consistent PDF settings|
| Why do the prints from our printer look different from the on-screen version?
Why do the packages look different on the website?
|What do you mean he used the wrong font?||Font management|
|Why can’t I open this die?||Conversion procedures|
|“Take 2 gal every day”?!||Proofreading workflows|
|Does anyone around here know how to design systems tailored for graphic arts professionals?||Network design||IT|
|World wide web services|
If you are about to make a major investment in systems or you’re concerned your current design and publishing systems aren’t working as well as you’d hoped, or there is a steady rumble of discontent from your design staff, .